Senior Marketing Data Analyst

About Kraken

As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.

About the Role

This is a fully remote role, we will consider applicants based in North America, South America and Europe.

We are looking for Data Analysts who will play a key role in driving decision making in improving Kraken’s Brand. You will transform large datasets from complex systems, generate actionable insights and share the results with stakeholders at all levels of the company. You will partner and lead projects with Brand & Marketing, product management, engineering, client engagement, finance and other enterprise level teams.

You are a self-starter, results driven and passionate to drive success of products at Kraken using the power of data analytics.

Great benefits, amazing perks, remote work, stock incentives, and a flexible PTO policy make Kraken a great place to work. If you are an experienced data detective who is passionate about creating world class data-driven marketing focused programs at a rapidly growing organization, apply today!

Responsibilities

• Track performance of campaigns, announcements and launches and identify areas / opportunities for improvement
• Use a variety of tools to perform constant review and research of the competitive landscape across channels
• Develop data-informed and visually-pleasing reports to showcase the impact of marketing initiatives and campaigns
• Build effective and user-friendly dashboards, and provide training to end users on how to navigate them
• Conduct internet searches, monitor trends, and use research vendor websites and communications to maximize research support with limited resources
• Develop and execute surveys or other methods of gaining consumer insights and provide detailed analysis of the findings
• Assist the market research team with their role conducting market research, leading analysis and proposing recommendations to help develop and grow the Kraken brand globally

Requirements

• 5+ years of experience in data analytics with at least 5 years in marketing analytics
• Knowledge of API and programming languages like Python, R
• Advanced knowledge of SQL
• Ability to plan/deliver customer surveys, experience with Qualtrics and other survey platforms as well as Tableau required
• Experience with client segmentation across B2B and B2C marketplaces
• Experience with leading market research initiatives from ideation to execution
• Experience with applied statistics skills, such as distributions, statistical testing, regression, etc
• Ability to understand and analyze datasets required for machine learning and AI algorithms
• Familiarity with data warehouse development and best practices
• The versatility and willingness to learn new technologies on the job
• The ability to clearly communicate complex results to technical and non-technical audiences

Nice to have

• Familiarity with cryptocurrency ecosystem
• BA/BS or MA/MS degree in Mathematics, Statistics, Information Systems, Computer Science, Business Analytics, Data Science or related technical field
• Master's degree in Business Administration, Marketing or related field

We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background.

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.