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Digital Analytics Consultant

Merkle d.o.o.

4.5

Beograd

08.10.2024.

SQL JavaScript HTML SEO intermediate

About the job

We are looking for a senior Digital Analytics & CDP Consultant to join our team of data heroes. You will be responsible for delivering complete digital measurement, analysis and Customer Data Platform (CDP) solutions. The ideal candidate is an experienced data expert with a proven record of delivering data-driven and persona-based approaches to digital marketing & sales. You will enjoy delivering complex solutions using the latest technologies and a great team player able to work in our international team with a positive, startup-minded attitude.

What you will do

Digital Analysis: Responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Google Analytics / GTM / Data Studio / Big Query, Adobe Analytics / Experience family.
Customer Data Platform (CDP) implementation: You will ingest customer data from all digital channels and internal systems into a boxed CDP platform (e.g. Adobe AEP, Tealium, Arm Treasure Data, Exponea), model customer 360 view, and activate actionable insights towards various business solutions in the area of Marketing Automation (Adobe, Salesforce), Customer Acquisition / Programmatic (AdTech like Google, Facebook) and CRM (Salesforce, Microsoft)
Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP)
Data Protection: You will be the interface for GDPR and Data protection topics for Measurement & CDP topics

Qualifications

Minimum Bachelor’s Degree in a technology-related field (e.g. Engineering, Computer Science, IT, etc.)
3+ years of digital (web/mobile) analytics experience. Complete skills in Google or Adobe Analytics measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile.
Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions
Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ...
Experience with Analytics data quality process (HubScan, Observepoint)
Databases and data manipulation using SQL, relational databases and Excel
Experience with frontend technologies (HTML, Javascript)
Understanding of client’s customer life cycle, customer data touchpoints and business processes to collect, analyze and activate this data for various purposes such as marketing, sales, customer service etc.
Analytical and complex problem-solving skills.
Team collaboration skills

Main skills

Experience with 3rd party CDP (or DMP) tools and implementations (Tealium, Arm Treasure Data, Exponea, Adobe AEP, AdForm …)
Experience with Marketing/CMS cloud technologies such as Salesforce (Marketing Cloud, Datorama, DMP, CRM), Adobe (AEM, Analytics), Google (BigQuery) or WordPress/Shopify
Knowledge of other reporting and data visualization tools like Google Data Studio, Tableau and PowerBI/Excel

Additional information

Why you should work with us?

We are cooperating with an all types and sizes of clients from all around the world which allows us to provide a very diverse portfolio of projects and technologies to choose from to our people.
You will be part of a startup-minded branch of a company with a very strong and stable background.
Your contributions will have a distinct impact on our clients